$1 Billion in self-serve revenue. - Sounds a bit crazy, right? Well, it might sound crazy. But it's not impossible. - I know this because this is what I did over the last 5 years: guided 408+ software companies to $1 Billion in collective self-serve revenue-using product-led growth. - After all, product-led growth is what Slack, Miro, Google, and Open - AI used to scale to legendary heights. - But here's the thing: product-led growth isn't a silver bullet. - Simply slapping on a free trial or freemium tier to existing software doesn't guarantee you'll suddenly drive millions in revenue. - In this new book, The Product-Led Playbook, I'm sharing with you the ProductLed System - a system of 9 elements that Saa - S companies can implement to build that same unshakeable foundation for scaling their ARR to multiple millions without a sales team. - All boiled down into a simple, step-by-step process. - Inside, you'll uncover: What are the 9 key elements of a strong product-led organization - and how to implement each one - How to design a generous free plan without giving *everything* away - How to craft pricing tiers and structure a pricing page that makes it obvious to users which plan is right for them - How to identify your best-fit (and most likely to pay) users - What you need to put on your home page to wildly increase free trial sign ups. - The 15 moats you can use to make what you do hard to copy - And so much more - I've also packed the book with canvases, templates, and checklists so you'll never feel like you're fumbling in the dark. - Because there is a better way to grow and scale your Saa - S. A better way to build a legendary company you'll be remembered for.